Welcome to my website! This is my cosy little corner on the internet where I chat about all things fashion and lifestyle.

As someone who adores being creative, I've always been on the hunt for the perfect outlet. Three years ago, I finally found it. On a random Monday, April 17th, I uploaded my very first YouTube video, and from that moment on, there was no turning back. Since then, I've been sharing my personal insights on fashion, lifestyle, and beauty on my channel, and I've cherished every single moment of it. Writing has always been a passion of mine, so it was only natural that the idea of starting my own website alongside my YouTube channel came to mind. It took some time to bring this website to life, but finally, here we are! And I couldn’t be happier.

As a trained dressmaker, I have a keen eye for quality and craftsmanship. This training completely shifted my perspective on life and how I approach fashion (and every other consumable good, for that matter). Whereas before, I used to buy a lot of cheap clothes made mainly from plastic, now I strive to invest in high-quality garments crafted from natural materials that will hopefully last me for years to come. There's a German saying that goes, “Wer billig kauft, kauft zweimal!” which basically means if you buy something cheap, you'll end up buying it twice. Well, I've personally decided I don’t want to buy things twice and embarked on this new journey.

Beyond the realms of fashion and beauty, I'm also a passionate baker and book lover, so I've created a cosy corner on this site where you'll find recipes and book recommendations, inviting you to explore and unwind.

So, whether you're seeking style inspiration or simply looking to relax, elinafriday.com is your ultimate destination.

Thank you for stopping by my blog. I genuinely hope you find what you're looking for.

Love, Elina